Monday 29 June 2015

Added Value in Dairy Drinks, Milk and Cream - UK - May 2015

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The dairy drinks, milk and cream market faces challenges on several fronts at present, including for example, the maturity of the white milk segment, the ongoing grocery retailer milk price wars, concerns over sugar (flavoured milk) and the macro trend towards healthier products (cream).

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Table of Content
Overview
What you need to know
Products covered in this report
Executive Summary
The market
Sales decline in 2014
Figure 1: Market size and forecast of the dairy drinks, milk and cream market, by value, 2009-19
The consumer
Chilled cow’s milk dominates the market
Figure 2: Types of milk/milk drinks used in the last three months, February 2015
Cold cereal is the most popular use for milk
Figure 3: Milk/milk drinks usage occasions in the last three months, February 2015
Cream is most popular as a dessert/cake accompaniment
Issues and Insights
Time to launch a ‘fair pay’ standard for British milk?
The facts
The implications
Placing standard white milk under retailers’ economy ranges could help them build category value
The facts
The implications
Flavoured milks must combat health concerns to stem decline
The facts
The implications
The Market – What You Need to Know
Milk price wars continue to erode fresh white milk value
Total market value forecast to continue its decline
Whole milk sees best volume performance

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