Friday 26 June 2015

Brand Perceptions of Canadian Financial Service Institutions - Canada - May 2015

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Although there is a common perception that all banks are the same, a more in-depth look beneath the surface reveals distinct brand characteristics with some major players succeeding in projecting a more innovative and friendly brand image.

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Table of Content

Introduction

Methodology
Abbreviations

Executive Summary

Market factors
Overall negative impact of lower oil prices on the Canadian economy
Outlook on the real estate and housing market
Household debt in Canada
Population count and growth in Canada
Companies, brands and innovation

Issues and Insights

Designing innovative strategies to highlight distinctive brand attributes
The facts
The implications
Insurance companies – How increasing brand awareness and reputation will pay dividends in the marketplace
The facts

Issues and Insights

Designing innovative strategies to highlight distinctive brand attributes
The facts
The implications
Insurance companies – How increasing brand awareness and reputation will pay dividends in the marketplace
The facts

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