Monday 29 June 2015

Chocolate Confectionery - UK - May 2015

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While low/no/reduced sugar chocolate innovation in the UK is still very much a niche area, there are tentative signs that operators are placing a greater focus on it. Chocolate products with a low/no/reduced sugar claim grew from 1% of new launches in 2012 to 4% in 2014.

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Table of Content
Introduction
Definition
Abbreviations
Executive Summary
The market
Figure 1: Value sales and forecast in the UK chocolate market, 2009-19
Market factors
Increased media coverage on sugar sees some users limit chocolate intake
250kCal cap on confectionery adopted by FDF members
Consumers see a role for treats
Ageing population poses a challenge to confectionery
Issues in the Market
Sugar cuts and portion control can help chocolate combat health concerns
The facts
The implications
Premiumisation holds potential for mass-market brands
The facts
The implications
Point of sale holds much sway in chocolate choices
The facts
The implications
Trend Application
Moral Brands
Sense of the Intense
Locavore
Market Drivers
Key points
Increased media coverage on sugar sees users limit chocolate intake
250kCal cap on confectionery adopted by FDF members
Consumers see a role for treats

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