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According to Mintel’s Chinese Spending Habits – China, April 2015 report, holidays account for 11% of total consumer expenditure, which is the third most important spending after housing and finance and in-home food. This shows the importance of holidays to Chinese consumers.
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Chinese are both travelling more often and spending more during each holiday. Holidays are very important occasions for Chinese people to switch-off from a heavy work load and relax. Thus they pay more attention to better catering and accommodation to indulge themselves while on holiday.
As disposable income continues to grow, Chinese consumers are also likely to seek richer, new experiences in addition to just comfort. Their focus is shifting away from the traditional activities of site-seeing and photo-taking, with more emphasis on local experiences and gaining greater understanding of local culture and heritage during their trips.
Table of Content
Introduction
Definition
Methodology
Abbreviations
Executive Summary
The market
Domestic travel
Figure 1: Best- and worst-case forecast volume of domestic travellers, 2009-19
Outbound travel
Figure 2: Best- and worst-case forecast volume of outbound travellers, 2009-19
The consumer
Domestic holidays have become very common for Chinese urbanites, while overseas holidays are still somewhat of a luxury
Issues and Insights
Attract more Chinese tourists by correcting misperceptions
The facts
The implications
Chinese tourists are looking for exotic experiences, but still prefer to stay in the comfort zone
The facts
The implications
Liberate the parents on family tours
The facts
The implications
Trend Applications
The Real Thing
Access All Areas
Influentials
Market Size and Forecast
Key points
Tourism market has been heating up over 2009-14
Figure 10: Best- and worst-case forecast value of holidays, 2009-19
Figure 11: Domestic and outbound Chinese travellers, by person-time, 2009-14
Figure 12: Share of domestic and outbound Chinese travellers, by person-times, 2009-14
Chinese are spending more each time they travel
Forecast of the tourism market volume
Domestic travel
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According to Mintel’s Chinese Spending Habits – China, April 2015 report, holidays account for 11% of total consumer expenditure, which is the third most important spending after housing and finance and in-home food. This shows the importance of holidays to Chinese consumers.
To Browse a Full Report with Toc: http://www.researchmoz.us/marketing-to-chinese-tourists-china-may-2015-report.html
Chinese are both travelling more often and spending more during each holiday. Holidays are very important occasions for Chinese people to switch-off from a heavy work load and relax. Thus they pay more attention to better catering and accommodation to indulge themselves while on holiday.
As disposable income continues to grow, Chinese consumers are also likely to seek richer, new experiences in addition to just comfort. Their focus is shifting away from the traditional activities of site-seeing and photo-taking, with more emphasis on local experiences and gaining greater understanding of local culture and heritage during their trips.
Table of Content
Introduction
Definition
Methodology
Abbreviations
Executive Summary
The market
Domestic travel
Figure 1: Best- and worst-case forecast volume of domestic travellers, 2009-19
Outbound travel
Figure 2: Best- and worst-case forecast volume of outbound travellers, 2009-19
The consumer
Domestic holidays have become very common for Chinese urbanites, while overseas holidays are still somewhat of a luxury
Issues and Insights
Attract more Chinese tourists by correcting misperceptions
The facts
The implications
Chinese tourists are looking for exotic experiences, but still prefer to stay in the comfort zone
The facts
The implications
Liberate the parents on family tours
The facts
The implications
Trend Applications
The Real Thing
Access All Areas
Influentials
Market Size and Forecast
Key points
Tourism market has been heating up over 2009-14
Figure 10: Best- and worst-case forecast value of holidays, 2009-19
Figure 11: Domestic and outbound Chinese travellers, by person-time, 2009-14
Figure 12: Share of domestic and outbound Chinese travellers, by person-times, 2009-14
Chinese are spending more each time they travel
Forecast of the tourism market volume
Domestic travel
To Get Sample Report With Toc: http://www.researchmoz.us/enquiry.php?type=sample&repid=283865
All Reports of this Category Here: http://www.researchmoz.us/travel-services-market-reports-154.html
About ResearchMoz
ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.
Contact US:
For More Information Kindly Contact:
Email: sales@researchmoz.us
Website @ http://www.researchmoz.us/
Blog: http://mresearchreports.blogspot.com/
Get More Market Research Report : https://www.linkedin.com/today/author/412072972
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