Thursday 25 June 2015

In-store Bakeries - US - June 2015

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In-store bakeries will continue their recent pattern of sustained, if not spectacular, sales growth, particularly as innovation in baked items deliver healthier indulgences and more convenient breakfast baked goods. With a fairly sizable portion of consumers not even thinking of their in-store bakery as an option for breads and other baked goods, retailers should concentrate on improving product quality and introducing consumers to the available products. Furthermore, mass merchandisers and natural food stores are likely to increase their attention on their in-store bakeries and present greater competition to supermarkets, particularly in the area of natural/organic and allergen-free baked goods.

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Table of Content
Overview
What you need to know
Definition
Executive Summary
The issues
Increased growth expected for in-store bakeries
Figure 1: Total US sales and fan chart forecast of in-store bakeries, at current prices, 2010-20
Desserts dominate in-store bakeries
Figure 2: Total estimated 2015 US retail sales of in-store bakery products, by segment, at inflation-adjusted prices, in millions (% change from 2013)
In-store bakeries face competition from their own stores
Figure 3: Purchase of bakery items, March 2015
The opportunities
Ethnic options could lure younger consumers to the in-store bakery
The Market – What You Need to Know
In-store bakeries projected to grow through 2020
Desserts dominate in in-store bakeries
Breakfast starts strong
Market Size and Forecast
Increased growth rate projected for in-store bakeries
Figure 7: Total US sales and fan chart forecast of in-store bakeries, at current prices, 2010-20
Figure 8: Total US retail sales and forecast of in-store bakery products, at inflation-adjusted prices, 2010-20
Market Breakdown
Desserts continue category dominance
Figure 9: Total U.S. retail sales and forecast of in-store bakery products, by segment, at inflation-adjusted prices, 2010-20
Beginning with breakfast
Figure 10: Total estimated 2015 US retail sales of in-store bakery products, by segment, at inflation-adjusted prices, in millions (% change from 2013)
In-store bakeries rise along with sales
Figure 11: Total number of in-store bakeries and average weekly sales per store, 2008-13

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