Wednesday 24 June 2015

Australia - Telco Company Profiles - Telstra, Optus and Vodafone

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The incumbent operator Telstra continues to benefit from the company’s turnaround being implemented by its current CEO. It dominates the fixed-line and broadband sectors, and is also the main player in the mobile sector, having been the first to take advantage of mobile broadband opportunities with its Next G network.

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was followed through with it being the first to launch LTE services, gaining it considerable market advantages. Optus is determined to keep pace with Telstra as the mobile segment migrates to LTE, though it continues to lack the vision to make a significant impression to attract consumers, and so address stagnant subscriber growth. Vodafone continues to struggle with poor customer perception of its network reliability, though strong investments in recent quarters, combined with attractive data plans and schemes such as adding premium Spotify services for subscribers, have been noted by consumers. This is helping to slow customer losses. The company’s determination to claw its way back into the market should show dividends into 2015. NBN Co has been added to this report for the first time; it is rapidly becoming the next big first-tier company and will grow into the dominant infrastructure company in the country.
Telstra
Telstra is Australia’s largest telco, offering a full range of telecom services to most homes and businesses. It has some three million broadband subscribers and over 16 million mobile telephony subscribers. The company is continuing to attract a large number of LTE mobile broadband customers, taking advantage of its wider network footprint that than offered by competitors.
Table of Contents
1. Total Telecommunications Services Market
1.1 Revenue, revenue growth and market share by major provider
2. Telstra
2.1 Company Overview and operating statistics
2.1.1 Overview
2.1.2 Telstra revolution
2.1.3 Strategy moving forward
2.1.4 Recent developments
2.1.5 Operational statistical information
3. Optus
3.1 Overview and operating statistics
3.1.1 Overview
3.1.2 Company changes
3.1.3 Operating results
3.1.4 Financial highlights
3.1.5 Products and services
3.1.6 Mobile services
3.1.7 Major subsidiaries
4. Vodafone
4.1 Company information
4.1.1 Overview
4.2 Company analysis
4.2.1 Network improvements – will the customers return?
4.2.2 Can Vodafone succeed with 4G /LTE?
4.2.3 Background analysis to Vodafone problems
4.2.4 Cash from the Verizon deal
4.2.5 Structural changes in the industry

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