Wednesday 24 June 2015

Baby Food in Hong Kong 2015

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“Baby Food in Hong Kong 2015” is a new report by ERC that analyzes the Baby Food industry demand prospects in Hong Kong, key segments, features & developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in Hong Kong along with the foreign trade involving the Baby Food industry.

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Key Findings

    Milks are by far the most important sector in the Hong Kong baby food market, accounting for 92.4% of overall value in 2013. In volume terms milks are also dominant, accounting for 91.6% of the total.
    A sharp increase in the number of births in 2014 saw the market return to growth, with consumption rising by 9.5% only slightly, below the 2012 level and 30.5% higher than in 2008.
    Consumption of infant formula will grow by 5.5% between 2014 and 2017 before beginning to decline, falling back in 2020, 8.3% down on 2014. Value will hold up better, rising by 17% between 2014 and 2017 and stable thereafter.

Synopsis


 Food in Hong Kong 2015” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in Hong Kong.
    This report is the result of ERC’s extensive market research covering Baby Food in Hong Kong. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in Hong Kong.

Reasons To Buy


    Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan
    As consumers’ product demands evolve, the dynamics between different Baby Food types also change – favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.
Executive Summary
Major Developments
Total Baby Food: Market Size, 2008-2014
Domestic Baby Food: Market Size, 2008-2014
Total Baby Food Market: % Growth, 2008-2014
Domestic Baby Food Market: % Growth, 2008-2014
Market Structure
Total Baby Food: Market Segmentation, 2014
Domestic Baby Food: Market Segmentation, 2014
Per Capita

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