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Millennials offer an opportunity for restaurants to cater to their unique tastes and desires, as this group is more likely to drink at restaurants than are other generations. Operators that offer distinct drinks such as specialty cocktails and restaurants’ own brand of alcohol can help create the quality dining experience this group desires. More LSRs should consider offering alcohol as Millennials are very likely to eat at these types of restaurants.
To Browse a Full Report with Toc: http://www.researchmoz.us/on-premise-alcohol-trends-us-may-2015-report.html
Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Mintel Menu Insights
Abbreviations and terms
Abbreviations
Executive Summary
Moderate growth forecast
Figure 1: Total US sales and fan chart forecast of on-premise alcohol, at current prices, 2009-19
The consumer
More likelihood to drink at home than at restaurants
Figure 2: Where alcohol is purchased and/or consumed, February 2015
Special occasions, gatherings, and drink specials motivate customers to order alcohol
Figure 3: Drivers to order alcoholic beverages at restaurants, February 2015
Price remains a barrier for 45% of consumers
Figure 4: Barriers to order alcoholic beverages at restaurants, February 2015
Issues and Insights
How can restaurants draw Millennials?
The issues
Insight: Focus on variety, flavor, and value
How should restaurants appeal to at-home drinkers?
The issues
Insight: Exclusive selections
Can LSRs compete with FSRs for share of alcohol spending?
The issues
Insight: More alcohol offerings, better selling programs
Market Size and Forecast
Key points
Sales and forecast of on-premise alcohol
Figure 6: Total US retail sales and forecast of on-premise alcohol, at current prices, 2009-19
Figure 7: Total US retail sales and forecast of on-premise alcohol, at inflatio
Market Drivers
Key points
Slowly rising disposable income drives on-premise sales
Figure 9: Real disposable personal income, January 2007-January 2015
Figure 10: US unemployment rate and underemployment, January 2007-December 2014
Median household income stagnates
Figure 11: Median household income, in inflation-adjusted dollars, 2003-13
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Millennials offer an opportunity for restaurants to cater to their unique tastes and desires, as this group is more likely to drink at restaurants than are other generations. Operators that offer distinct drinks such as specialty cocktails and restaurants’ own brand of alcohol can help create the quality dining experience this group desires. More LSRs should consider offering alcohol as Millennials are very likely to eat at these types of restaurants.
To Browse a Full Report with Toc: http://www.researchmoz.us/on-premise-alcohol-trends-us-may-2015-report.html
Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Mintel Menu Insights
Abbreviations and terms
Abbreviations
Executive Summary
Moderate growth forecast
Figure 1: Total US sales and fan chart forecast of on-premise alcohol, at current prices, 2009-19
The consumer
More likelihood to drink at home than at restaurants
Figure 2: Where alcohol is purchased and/or consumed, February 2015
Special occasions, gatherings, and drink specials motivate customers to order alcohol
Figure 3: Drivers to order alcoholic beverages at restaurants, February 2015
Price remains a barrier for 45% of consumers
Figure 4: Barriers to order alcoholic beverages at restaurants, February 2015
Issues and Insights
How can restaurants draw Millennials?
The issues
Insight: Focus on variety, flavor, and value
How should restaurants appeal to at-home drinkers?
The issues
Insight: Exclusive selections
Can LSRs compete with FSRs for share of alcohol spending?
The issues
Insight: More alcohol offerings, better selling programs
Market Size and Forecast
Key points
Sales and forecast of on-premise alcohol
Figure 6: Total US retail sales and forecast of on-premise alcohol, at current prices, 2009-19
Figure 7: Total US retail sales and forecast of on-premise alcohol, at inflatio
Market Drivers
Key points
Slowly rising disposable income drives on-premise sales
Figure 9: Real disposable personal income, January 2007-January 2015
Figure 10: US unemployment rate and underemployment, January 2007-December 2014
Median household income stagnates
Figure 11: Median household income, in inflation-adjusted dollars, 2003-13
To Get Sample Report With Toc: http://www.researchmoz.us/enquiry.php?type=sample&repid=285035
All Reports of this Category Here: http://www.researchmoz.us/hotels-restaurants-market-reports-140.html
About ResearchMoz
ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.
Contact US:
For More Information Kindly Contact:
Email: sales@researchmoz.us
Website @ http://www.researchmoz.us/
Blog: http://mresearchreports.blogspot.com/
Get More Market Research Report : https://www.linkedin.com/today/author/412072972
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