Friday 26 June 2015

Prepared Meals Review - UK - May 2015

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Actively encouraging people to give prepared meals their own twist may make these products more attractive through added involvement in the preparation process, also tapping into many consumers’ interest in experimenting with food. Here, recipe ideas can help to illustrate the versatility of products.

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Table of Content

Introduction

Definitions
Abbreviations

Executive Summary

The market
Figure 1: UK retail value sales of prepared meals, 2009-19
Market factors
Cooking from scratch holds strong appeal
Consumer spending is gathering momentum
The ageing population presents challenges
Companies, brands and innovation
Own-label dominates in most segments
Issues and Insights

Prepared meals manufacturers need to focus on the transparency of their ingredients in order to build trust in their products
The facts
The implications
Giving consumers a greater sense of involvement in the cooking process bridges the gap between prepared meals and scratch cooking
Market Drivers
Key points
Cooking from scratch holds strong appeal
Figure 7: Selected cooking and eating habits, by age, February 2015
Scratch cooking is seen to offer wide-ranging benefits
The ageing population presents challenges
Budgets remain squeezed but consumer spending is gathering momentum

Strengths and Weaknesses

Strengths
Weaknesses
Who’s Innovating?

Key points
A sharp fall in NPD activity over 2012-14
Figure 8: Share of NPD in the UK prepared meals market as a percentage of all launches in the food market, 2010-15
Own-label dominates NPD activity

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