Monday 29 June 2015

Customer Journey in Travel UK Size, Share, Analysis, Forecast 2015

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Domestic UK holidays have fallen 7% over the last five years and this is expected to descend further. Over the next five years, Mintel expects a continued rise in overseas holidays coupled with a dip in domestic trips. Outbound trips are forecast to rise by around 3% in 2015 and should continue to rise steadily.

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Table of Content
Overview
What you need to know
Scope of the report
Executive Summary
Domestic holidays in decline but outbound on the up
Figure 1: Forecast domestic holiday market volume, 2009-19
Figure 2: Forecast overseas holiday market volume, 2009-19
Short European breaks surprisingly not so popular
Figure 3: Holidays taken in the last 12 months, March 2015
PC, tablet and word of mouth key research touch points
Figure 4: Starting point for research, March 2015
Issues and Insights
Offering more multi-functional services for the customer journey
The facts
The implications
Smartphones show untapped potential for the customer journey
The facts
The implications
Bricks and mortar travel agents must reach out and embrace technology
The facts
The implications
The Market – What You Need to Know
Domestic fall, outbound rebound
Consumer confidence grows as oil prices fall
Strong Pound boosts eurozone appeal

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