Friday 26 June 2015

Global Digital Economy - The Rapidly Evolving E-Commerce and M-Commerce Markets

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Over-The-Top (OTT) is the services model for the future for communications and media services, as well as a whole range of emerging ones, such as e-commerce, m-commerce, e-health, e-education, smart grids and the digital economy in general. While the rise of OTT services has created serious concerns for the traditional telecoms operators - it has also created an environment for innovation and alternative services to grow.

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Mobile commerce is one of the hottest sectors right now and the industry is finally coming into its own due to the rise of OTT services and app stores offering more digital channels for e-retailers to reach audiences. The growth of smart phones has also assisted the growth of m-commerce along with improvements in mobile infrastructure in many parts of the world. Players are slowly becoming lured into entering the mobile commerce market by the huge revenue opportunities and the potential for customer acquisition and retention.
The enormous success of smart phones is linked to the apps which are available and commercial models will be increasingly linked to these apps - which will result in further spectacular growth in m-commerce. BuddeComm sees the development of m-wallets and m-payment systems based on Near-Field Communication (NFC) as a key development for the m-commerce sector and beyond.
Table of Contents
1. Over The Top is the New Reality
1.1 Transforming the telecoms industry
1.1.1 Telcos still ignoring industry transformation
1.1.2 The rapidly shrinking traditional telecoms market
1.2 Telcos have already lost the current OTT battle
1.2.1 Infrastructure investment models are stuck
1.2.2 Telcos will need to lift their game on infrastructure
2. E-Commerce, E-Payments and M-Commerce Insights
2.1 Global e-commerce market
2.1.1 The digital commerce evolution
2.1.2 Omni-channel retailing
2.1.3 Global e-commerce market statistics
2.1.4 Leading B2C e-commerce players
2.2 Key e-commerce insights
2.2.1 Underlying trends
2.2.2 E-payments
2.2.3 Content Delivery Networks (CDNs)
2.2.4 Cloud computing and e-commerce
3. Digital and Mobile Apps Insights
3.1 Apps, Entertainment, Social Networks and Gaming
3.1.1 Portals or Apps?
3.1.2 Mobile apps insights
3.1.3 Social networks
3.1.4 Mobile photo-messaging
3.1.5 Online and mobile gaming
4. Online and Mobile Advertising Insights
4.1 Market summary
4.2 Market insights
4.2.1 Consumers will lead the way
4.2.2 Changes in internet advertising
4.2.3 Mobile advertising
5. Regional Overviews
5.1 North America
5.1.1 Canada
5.1.2 USA
5.2 Latin America
5.2.1 Mexico
5.2.2 Argentina

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