Thursday 25 June 2015

Health Insurance - US - June 2015

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Table of Content
Scope and Themes
What you need to know
Data sources
Market size data
Consumer survey data
Consumer qualitative research
Direct marketing creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Number of Americans buying health insurance is increasing
The way people buy health insurance is undergoing a revolutionary shift
Healthcare costs rising much slower than anticipated
The consumer
Cost is most important factor for consumers in general
Opportunity for more awareness of exchanges
Customization leads to satisfaction
A quality customer service experience builds partnership and trust
Issues and Insights
Can health insurance providers keep consumers happy in face of rising costs?
The issues
The implications
How can providers sell convenience and service?
The issues
The implications
How can providers meet the needs of Hispanics?
The issues

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